CASE OVERVIEW

American Vapes USA is the largest MadVapes retail franchise operator in the Southeast. In March 2016, they reached out to StatusDigital to help grow their operation. We quickly did an analysis of their current market and laid out effective strategies to initiate growth and capitalize on identified market opportunities.

StatusDigital was able to increase MadVapes’ revenue by 300% through January 2018 and supported business growth from 3 to 8 retail locations within that time frame.

The Problem

After analysis of the business, we identified that American Vapes USA was lacking a search presence. In addition, the stores were missing an individual identity. They had no 1st page position for any of the keywords that were the most trafficked to their industry. The frustration from Wayne was visible as the local foot traffic and word of mouth market kept the business afloat, however it didn’t seem to be enough to spur desired growth for the organization. Needing to find answers, Wayne turned to a number of vendors to qualify and consider on his way to selecting StatusDigital as MadVape’s outsourced CMO.

"OVER THE LAST 2 YEARS, STATUSDIGITAL HAS IMPLEMENTED THEIR DIRECT MARKETING STRATEGIES AND INCREASED OUR REVENUE BY 300%."
Wayne Kinley
CEO - American Vapes USA

3

STORE COUNT
MARCH 2016

8

STORE COUNT
JANUARY 2018

The Solution

By leveraging individual websites and optimizing each asset, we quickly positioned MadVapes in the top 3 spots of the Maps section. The organic section has been a quick success to achieve position (even though new domains have been created and keywords registered) through the use of our exclusive publishing network of High Domain Authority sites. This has allowed us to create back-links quickly resulting in a 1-3 position ranking organically for all 7 locations. Utilizing the video section of Google, our client has a dominant position occupying the top 5 locations on the top of the first page of the video (YouTube) section. The new video content and  title keyword optimization, has strengthened their overall visibility for their selected terms.

0
1st Page Google Map Listings
0
Page 1 Organic Listings
0
New Locations

Seen Enough? Let's Start The Conversation

Our Team is Ready To Help You Meet Your Goals!

DO YOU WANT A FREE STRATEGY SESSION?

Please fill our short form and one of our friendly team members will contact you back.

X
CONTACT US